One of the more exciting perks of working at Tropic Survival is celebrating our birthdays together. Yesterday, we partied in …
Posted on February 25, 2011 by Tropic Survival
The microblogging social network Twitter is growing so fast, the numbers seem to change daily. At its official developer conference Chirp in April 2010, Twitter announced 105 million registered users, gaining about 300,000 new users per day. As of January 1, 2011, the site boasted nearly 200 million accounts according to Forbes. 110 million tweets per day are sent out, 40% of which come from mobile devices. People are also searching for information on Twitter: users log over 600 million search queries per day outranking Yahoo (280 million searches per day) and Bing (80 million) combined.
There’s no doubt about it: your customers are on Twitter and if you want to get their attention, you need to be there too. Signing up for an account is easy but connecting with your target audience is going to take a little work. To show up in searches conducted on the site, make sure you optimize your bio for relevant keywords. For example, if you are a social media manager, then the keywords, “social media”, “social media marketing”, “internet marketing” and similar should be used. However, your bio should also be about you, so make sure you sound like a real person versus a spam artist.
Keywords should also be used in your tweets, both worked into tweets and via #hashtags. Hashtags are categories for tweets and people frequently use programs like Tweetdeck and Hootsuite to follow them for the latest news about that particular topic. Find the hashtags your target audience is watching and use them whenever you can.
Don’t sit by the sidelines and wait for people on Twitter to start talking to you. Jump directly into the conversation. Ask questions, comment on status updates, and retweet posts that you find interesting and/or of interest to the other people following you.
Tropic Survival Expert Tip: When tweeting articles, be sure to put the author’s Twitter handle in your update. Often, they will retweet you or say thank you. Either way, you will be exposed to their audience which can gain you more followers.
The old adage of having two ears and one mouth so you can hear twice as much as you talk is especially true on Twitter. You can learn a lot about your target audience just by listening to what they have to say. This, in turn, will provide you with ideas on things you can do to market to them.
Lastly, you want to monitor what people are saying about your brand on Twitter. Reputation management is important in this day and age where a tweet can be heard around the world within seconds. Thank people for the nice things they say and address any negativity that may be expressed by unhappy customers in a professional manner.
Looking to find out how your business fits into the social media world? Tropic Survival can help map out how social media fits in the marketing mix.
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