One of the more exciting perks of working at Tropic Survival is celebrating our birthdays together. Yesterday, we partied in …
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Savvy Fortune 500 Companies Finally Login to Social Media
Fortune 500 Companies are giving a tweet! It took awhile but companies are finally embracing social media as a way to reach out to customers on a more personalized level. An infographic created by Go Gulf reports that 23% of Fortune 500 companies have a public blog, which is up from 16% in 2008.
Other interesting facts about the increased corporate social media activity:
- 62% have at least one active Twitter account
- 58% have a Facebook fan page
- Google has the highest number of followers at 4.350 million and Whole Foods comes in second with 2.252 million.
- Coca Cola has the most number of Facebook Likes at 40,094,541 followed by Starbucks at 28,775,056
- Insurance, specialty retail , food, drug stores and banks lead the way by industry for Facebook Pages.
“Maybe one thing to note is that most companies don’t have just ONE Facebook page. Take Nike, for example– their central page has 8.6 million fans (not the 7.5 million in the infographic), but if you add in Nike Football, Nike Basketball, and so forth– you get 300 million fans,” said Facebook expert Dennis Yu.
If your business is not involved in social media, take a strategic step into the social networking world of marketing with Tropic Survival.
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Hashtags on TV? Tropic Survival says yes, it’s a three-screen world!
A Twitter blog reported recently that Comedy Central’s Donald Trump Roast scored two major achievements when it aired this month: highest Tuesday night ratings in network history and the “single deepest integration” yet of an on-air Twitter hashtag.
Discreetly nestled down near the bottom of the screen, the #trumproast hashtag helped drive a staggering 6.5 tweets per each second of the 90-minute roast. Remember, this only includes tweets hashtagged with #trumproast, not the thousands more tweets mentioning Donald Trump, Comedy Central, or the trainwreck that was The Situation’s first (last) failed attempt at comedy. … Continue Reading
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Tropic Survival on Tweeting for Customers: How to Market Your Business on Twitter
The microblogging social network Twitter is growing so fast, the numbers seem to change daily. At its official developer conference Chirp in April 2010, Twitter announced 105 million registered users, gaining about 300,000 new users per day. As of January 1, 2011, the site boasted nearly 200 million accounts according to Forbes. 110 million tweets per day are sent out, 40% of which come from mobile devices. People are also searching for information on Twitter: users log over 600 million search queries per day outranking Yahoo (280 million searches per day) and Bing (80 million) combined. … Continue Reading
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The Power of the Tweet by Tropic Survival
By Lisa Buyer, Social Media Specialist
Just Tweet it. A lot has changed since movie star Ashton Kutcher punk’d CNN by beating the news network to one million Twitter followers, reports Tropic Survival’s social media news team.
Just how powerful is this microblogging medium? Let’s take a look at a few tweets heard ‘round the world – and how they marked a turning point in new media. … Continue Reading
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Tropic Survival Social Media Website Checklist
By Lisa Buyer, Social Media Specialist
Is your website is a social butterfly or a wallflower? Tropic Survival offers some tips to test:
1.) Have an online newsroom: This is the nucleus for your social media content. Company news can be broken down and publicized through social sites such as Facebook and Twitter, which will in turn drive qualified traffic right where you want it – your website.
2.) Include links to your social media sites, blog, email list and RSS feed – preferably near the top of the page. Often, once a user … Continue Reading
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Social Search: Tropic Survival Reports on What it Means to Online Visibility
By Lisa Buyer, Social Media Specialist
The search market is being taken over by social media, some even call it a social media revolution and we at Tropic Survival say ‘Viva la revolucion’!!!
Staying on top of changes in the search market is necessary to keep your business ahead of your competition. What began as a small operation run by ‘in-the-know’ webmasters is now a multimillion-dollar industry.
Recently the major search engines, … Continue Reading
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Optimizing Your Social Media Networks: Tips from Tropic Survival
By Lisa Buyer, Social Media Specialist
Search it…Tweet it…Work it…Like it!
Now that search engines like Google and Bing are integrating tweets and Likes into search result pages, search engine marketing and social media marketing have become two sides of the same coin.
To maximize the benefits you receive from both, you need to optimize your social network profiles so they are people and search engine friendly.
Keyword Branding – When registering the URL for your social profile, make … Continue Reading
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Giving up Control with Social Media: It’s a Tropic Survival Conversation
By Lisa Buyer, Social Media Specialist
Communication is a two-way street in social media. The consumer is no longer the back seat driver, but switching gears with a license and a voice.
Until recently, consumers were blasted messages and they could choose whether to tune in or out. Now that social media empowers consumers to speak out, this powerful shift is influencing the way brands (should) manage their reputations on and offline.
Take clothing giant Gap for example. Recently the retail brand … Continue Reading
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In-Target Audience Optimization Makes CometAds Even More Relevant?
![Attracting TV buyers into [the online video] world, where are you putting your budget?](http://socialbytropic.com/wp-content/uploads/2013/05/19246720_s-75x75.jpg)
CometAds was created to help you easily create engaging video content and share it with the right demographic. The beauty …
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The Next Generation of Creatives
Last week, Tropic Survival was teeming with the most adorable children ever to step foot in an advertising agency, thanks …
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See What David Sees
It didn’t take long for us to discover that our artists are not only housed in the Art Department. Case in point, Account Executive and Producer, David Cabana who also happens to be an incredibly talented visual artist.
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Tropic Celebrates 2013 Telly Awards
Woohoo! Tropic Survival is recognized with two 2013 Bronze Telly Awards for our creative. One Telly in the Furniture/Home Furnishings category for our Thomasville “Reinventions” spot …
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Ex-Yahoo CFO Joins Video-Ad Startup, Marketplace Continues To Grow
Video-ad marketplaces continue to grow, both in size in and credibility. Case in point, Adap.tv, a California-based start-up founded in …