One of the more exciting perks of working at Tropic Survival is celebrating our birthdays together. Yesterday, we partied in …
Posted on July 27, 2012 by Tropic Survival
That’s what we’re all really after isn’t it?
For those in the business of online advertising, we’ve concerned ourselves with terms like gaining fans, followers and likes, but it’s that real-world purchase that should ultimately drive any social media campaign.
That’s why a new joint report by ComScore and Facebook urges marketers to look beyond click-through rates and direct sales. Ultimately raising brand awareness through social media content and advertising can prove more successful in raising brand awareness and driving in-store sales, according to the report, even if the content does not lead to an immediate and obvious ROI.
ComScore analyzed the buying habits of fans, as well as friends of fans, of several major brands that have large and established Facebook followings, such as Starbucks.
The study followed the in-store purchases of two groups, one set of fans and their friends that had been exposed to the brand’s social media content, and a controlled group that had not.
And over a period of time, ComScore’s study showed that not only did the group that had viewed Starbucks’ Facebook content make more real world purchases, but that the gap between the two groups buying habits grew steadily over the four weeks the study was conducted.
In the Starbucks study, there was a 38% difference between the group that had seen Starbucks’ Facebook content organically who had made a purchase that than the group that had not seen content but also made a purchase. Target was another brand used in the study, and in that case 3.9% of the group exposed to organic content made an in-store or online purchase, compared to 3.3% of the group that hadn’t been.
This should be promising news to social media managers everywhere. Even when Facebook content doesn’t lead to immediate clicks or likes, the brand profile grows stronger with each post, and even if customers don’t respond to the content directly, they are becoming increasingly aware of the brand and ultimately deciding to make a purchase,according to ComScore’s study, called “The Power of Like 2”.
The key is understanding what a Like can truly do and understanding the steps in between getting a new fan and getting them into your store.
To read ComScore’s full white paper, please click here. And if you need help developing your next social media campaign,, contact Tropic Survival’s team of online media strategists.
Posted on April 20, 2012 by Tropic Survival
Fortune 500 Companies are giving a tweet! It took awhile but companies are finally embracing social media as a way to reach out to customers on a more personalized level. An infographic created by Go Gulf reports that 23% of Fortune 500 companies have a public blog, which is up from 16% in 2008.
Other interesting facts about the increased corporate social media activity:
- 62% have at least one active Twitter account
- 58% have a Facebook fan page
- Google has the highest number of followers at 4.350 million and Whole Foods comes in second with 2.252 million.
- Coca Cola has the most number of Facebook Likes at 40,094,541 followed by Starbucks at 28,775,056
- Insurance, specialty retail , food, drug stores and banks lead the way by industry for Facebook Pages.
“Maybe one thing to note is that most companies don’t have just ONE Facebook page. Take Nike, for example– their central page has 8.6 million fans (not the 7.5 million in the infographic), but if you add in Nike Football, Nike Basketball, and so forth– you get 300 million fans,” said Facebook expert Dennis Yu.
If your business is not involved in social media, take a strategic step into the social networking world of marketing with Tropic Survival.
Posted on February 26, 2012 by Tropic Survival
If social media is part of your marketing game plan, then you’re going to need to pay attention, because Pinterest is rocketing up the charts.
While the virtual pinning board is still far behind Facebook in the amount of referral traffic it generates, Pinterest came out ahead of more established sites like LinkedIn, YouTube and Google+, in January according to a report by Shareaholic.
They took a look at over 200,000 publishers, who reach over 260 million people, and Pinterest’s referral traffic numbers were right up there with all the heavy hitters.
Pinterest garnered 3.6% of referral traffic last month, a 1.1 percent increase, the largest such gain among all of the sites Shareaholic tracked. Only the aforementioned leader Facebook showed a gain anywhere close to that, just under a percent.
If you’re a brand with a heavy social media presence, those are numbers that are impossible to ignore. Especially when you consider that last July Pinterest accounted for only .17% of the internet’s referral traffic, according to Mashable.
Some other interesting points worth noting:
Oh MySpace. Where Have You Gone?
Bringing up the rear is the darling of social media past. MySpace. In both December and January referred a mere .1 percent. Been nice knowing ya.
StumbleUpon Did Stumble, But It Didn’t Fall
While the bookmarking site lost a hefty chunk of it’s referral traffic in January, it wasn’t enough to make it fall out of the #2 spot. While it may not be getting the buzz like Pinterest, StumbleUpon still generated 5.07 percent of referral traffic in January, well ahead of similar site Reddit, the only other bookmarking site to make Shareaholic’s list.
Even though Google is further integrating its Google+ service into the rest of it’s products, Google+ saw a slight decline in referral traffic, as did Google overall. Google+ still has a long way to go, referring only .22 percent in January, a .02 drop. All of Google’s services also saw a small decline, from 3.69 to 3.62.
Back to Pinterest
Carefully curated or carefree, pinning is getting interesting. Let Tropic Survival know if you are looking for a branding strategy that includes Pinterest.
Posted on January 30, 2012 by Tropic Survival
It shouldn’t come as a huge surprise that the most recognizable names in social media are still the most preferred. Facebook (94%) was voted their favorite social media marketing channel, with Twitter coming in 2nd (74). Blogs (41), LinkedIn (32),and YouTube (30)were next, with everyone else garnering only 6 percent. But with Google+ now out of the beta stage. and other platforms still growing, a shakeup to the familiar could be coming in 2012.
If Facebook is the most preferred, it’s because of the value of the Facebook Fan, according to the survey. The marketers surveyed see value in the fan — for new customer recruitment (44 percent) as well as higher conversion rates and more frequent purchases (both 18 percent)
How Is Your Investment Returned?
When it comes to measuring a return on their investment, there is no set standard for social media. 38 percent based it on an increase in Facebook Likes, comments and interactions, while 24 percent looked at increased revenues. For 15 percent it was increased brand awareness.
But more and more marketers looked beyond the traditional definition of ROI. Those that did still believed social media had value for their marketing endeavors.
Bottom line, a long-range plan on social media is necessary to see any such return. January is almost over, if you want to explore the impact of social media on your business now is the time to contact Tropic Survival.
Posted on June 20, 2011 by Tropic Survival
1.) GoAnimate allows users to make animated videos for free in less than ten minutes. No drawing or animation skills are necessary, and no software to download. Choose from the characters and backgrounds available, or create your own. The characters have voices, or record your own. GoAnimate has a text-to-voice function that allows you to type what you want your characters to say. Set up your scenes and timelines, then add characters and props. Mix and match facial expressions with words to create unique emotions. … Continue Reading
Posted on May 27, 2011 by Tropic Survival
In case you missed the hottest Florida agency party in 3D, we have the behind-the-glasses scoop.
No jackets required at the Tropic Survival party of the year – only 3D glasses. Between the gourmet burritos, posh dancers, top shelf drinks and flat screen TVs, you could find the Tropic Survival team in full force led by owners Jim Knutt and Sheila Duffy-Lehrman touring the hip crowd through a look into the 3D future.
Posted on May 19, 2011 by Tropic Survival
Lights, camera, action – more visibility. Upgrading your press release with a combination of audio, video and social content will generate 77% more views.
According to a study by PR Newswire, embedding a picture to a news release results in 14% more views. Embedding a video increases that figure to 20%. It jumps to 48% with both a photo and a video. Including additional elements like audio or a PowerPoint presentation to photos, videos and text adds up to the 77% boost from just plain text.
Posted on April 29, 2011 by Tropic Survival
A Twitter blog reported recently that Comedy Central’s Donald Trump Roast scored two major achievements when it aired this month: highest Tuesday night ratings in network history and the “single deepest integration” yet of an on-air Twitter hashtag.
Discreetly nestled down near the bottom of the screen, the #trumproast hashtag helped drive a staggering 6.5 tweets per each second of the 90-minute roast. Remember, this only includes tweets hashtagged with #trumproast, not the thousands more tweets mentioning Donald Trump, Comedy Central, or the trainwreck that was The Situation’s first (last) failed attempt at comedy. … Continue Reading
Posted on April 26, 2011 by Tropic Survival
Over the last few years Google has added more and more social features, and with the “Like” button now almost commonplace across the web, the folks at the search engine giant are hoping to get a piece of the action.
Posted on March 16, 2011 by Tropic Survival
$91 Billion. That’s the latest estimate local business will spend attracting customers via online advertising. With eyeballs on local; Google has its game face on to attract business to its new local services and ad formats including Google Places. Some 6 million businesses worldwide have claimed Google Places pages including Tropic Survival.
There is good reason for Google to be interested in the local biz market.
* According to Borrell Associates, spending on online marketing is expected to reach $15.9 billion this year
* Spending on traditional search ads (such as PPC) is expected to drop by 10% … Continue Reading
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Posted on May 15, 2013
Posted on May 7, 2013
CometAds was created to help you easily create engaging video content and share it with the right demographic. The beauty …
Posted on May 6, 2013
Last week, Tropic Survival was teeming with the most adorable children ever to step foot in an advertising agency, thanks …
Posted on May 1, 2013
It didn’t take long for us to discover that our artists are not only housed in the Art Department. Case in point, Account Executive and Producer, David Cabana who also happens to be an incredibly talented visual artist.
Posted on April 17, 2013
Woohoo! Tropic Survival is recognized with two 2013 Bronze Telly Awards for our creative. One Telly in the Furniture/Home Furnishings category for our Thomasville “Reinventions” spot …
Posted on February 13, 2013
Video-ad marketplaces continue to grow, both in size in and credibility. Case in point, Adap.tv, a California-based start-up founded in …